LOT 10 CELEBRATES EARTH HOUR 2017 - TOGETHER WE CAN MAKE A BETTER WORLD

Once again LOT 10 will join billions around the world to "Switch Off" for Earth Hour, a global "lights off" event created by the World Wildlife Fund (WWF). Since it was launched in Sydney, Australia in 2007, Earth Hour has become a global event celebrated annually to call on each person, committee, business and government to  inspire people to protect the Earth and promote environmental conservation.

23 March 2017, LOT 10 launched its sustainability campaign "Together We Can Make A Better World" in support of Earth Hour 2017 and in collaboration with two partners namely Raffles College of Higher Education and Kloth Cares by Kloth Lifestyle. The launch event was attended by Joseph Yeoh, Vice President of YTL Land & Development and YTL Hotels & Properties, Mr. Wan Azmawi bin Dato' Wan Azmi, Chief Executive of Raffles College of Higher Education and Mr. Woon Foo Wen, Chief Executive Officer of Green Tech Malaysia Alliances Sdn Bhd representing Kloth Cares by Kloth Lifestyle and also Mr. Chris Hughes, Wholesale Export and Environmental Manager from Life Line Clothing.

Emcee welcoming all the guests

Guest of Honor

Speaking at the launch event Joseph Yeah said, "Lot 10 always supports and participates in corporate social responsibility (CSR) activities. To protect our Mother Earth, everyone is responsible for reducing carbon emissions. We would like to encourage business partners and communities at large to join us and take action immediately. We strive to educate and inculcate the habit of sustainable living to the public so that it becomes an integral part of their lifestyle. By doing so, we hope to provide a better future for generations to come." said Joseph Yeoh, Vice President of YTL Land & Development and YTL Hotels & Properties.

Mr. Joseph Yeoh

Lot 10 will join more than one billion people across 178 countries to continue its support for Earth Hour on Saturday, 25 March 2017, from 8.30 PM to 9.30 PM, by switching off non-essential lights including its facade's decorative lights. The tenants will also be participating by turning off their lights in their respective stores.

Another highlights of the Lot 10's Earth Hour campaign is the Green Furniture Design Exhibition by Raffles College of Higher Education taking centre stage at the Concourse of Lot 10 until 29 March 2017. Students from the Interior Design Faculty have proposed mall furniture based on the theme of Green and Sustainability, using recycled/recyclable material. The exhibition showcases student's artwork presentation with final visual, conceptual development and sketches on their creations. The public can view these creative interpretations and vote for their favourite piece by submitting vote entry at Lot 10 Cheerleader's Counter by 2nd April 2017. They can also vote online on Lot 10 Kuala Lumpur Facebook page https://www.facebook.com/Lot10KL . The top 3 creations with the highest votes will be fabricated and placed within the mall.

"The invitation by Lot 10's management to take part in Earth Hour is timely as it will also increase the awareness of the public to the capabilities of our students and institutions. This collaboration not only evoke a sense of social responsibility but it also inspires our students to communicate ideas and thoughts through design. We look forward too many more collaborative projects in the future", said Mr. Wan Azmawi bin Dato' Wan Azmi, Chief Executive of Raffles College of Higher Education.

Mr. Wan Azmawi bin Dato' Wan Azmi

The mall has set up Recycle Bins on the Level G, Level 2 and Level 5 where public can drop off their pre-owned clothes, handbags, belts, and soft toys. The initiative by Kloth Cares helps the environment by creating less waste for landfills and less pollution through the reduction in manufacturing new clothes. All proceeds from the sale from this Recycle Bins campaign will be channeled to National Cancer Council (MAKNA), Malaysia Association for the Blind (MAB) and Recycle Community Malaysia Lestari (RCOMMLestari).

"Being part of the global event of Earth Hour is a great honor, especially since it is in line with our corporate identity and philosophy to protect the environment. We take on the responsibility to build our knowledge of sustainable practices and look forward to further promoting green consciousness within the organisation and champion the reduction of energy consumption to do our part for Mother Earth", said Mr. Woon Foo Wen, Chief Executive Officer of Green Tech Malaysia Alliances Sdn Bhd.

The mall also promotes sustainable energy solution by introducing bicycle-powered charger where we can generate electricity through pedal power. The modified bicycles had been installed within the mall where shoppers can ride to charge their phones and mobile devices instantly.

To reduce usage of plastic bags, Lot 10 offers shoppers the Super Lottie Tote Bag which can be redeemed at the Cheerleader's Counter, Level G when they spend RM200 in not more than two combined receipts on the same day. A maximum of two redemption are allowed per customer per day, while stocks last.

About LOT 10

Having been a key player and an icon of Bukit Bintang for the past 26 years, Lot 10 is Kuala Lumpur's foremost trendsetter in fashion, dining and lifestyle. Nestled in the heart of the city, Lot 10 is the focal point for locals and tourists to MEET.PLAY.#LOVELOT10. The dynamic, fashion-forward destination offers a trendy digital environment that entertains, excites and engages shoppers. Home to exciting shops, dining outlets and year-round events. Lot 10 offers experiences promoting youthful fun and creativity. The mall houses Isetan Japan Store, the first outside Japan; Malaysia's first flagship H&M store, the world's largest apparel retailer ZARA and Lot 10 Hutong, Malaysia's first and only local heritage street food village.

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